日本都市計画学会メールニュース
日本都市計画学会メールニュース
No.1807 配信日：2013年11月14日
====================================
国際セミナー"Wait Marketing and the City"のご案内
11/25(月)14:00-15:30＠東京大学工学部14号館にて、国際セミナー"Wait Marketing
and the City"を開催致します。
"Wait Marketing"という興味深い書籍の著者Diana Derval先生の講演会です。
http://www.derval-research.com/books/wait-marketing
「待ち時間」という視点から都市と交通を再考する議論ができればと思います。
ご参加頂ける方は、東京大学の大森（nobuaki@ut.t.u-tokyo.ac.jp）までご一報頂け
れば幸いです。
よろしくお願い申し上げます。
----------------------
The 11th International Seminar of Committee of Infrastructure Planning and
Management, JSCE in FY2013
2013年度土木計画学研究委員会 第11回国際セミナー（通算 第89回国際セミナー）
http://www.jsce.or.jp/committee/ip/events/international/finished/201311.shtm
Date & Time: November 25, 2013 (Mon), 14:00-15:30
Venue: Room 144, 2F, Faculty of Engineering Building #14, The University of
Tokyo http://www.u-tokyo.ac.jp/campusmap/cam01_04_15_j.html
http://www.u-tokyo.ac.jp/campusmap/map01_02_j.html
Seminar Title: Wait Marketing and the City
Speaker: Prof. Diana Derval (DervalResearch)
http://www.derval-research.com/en
Abstract:
- Urban transports: Waiting from A to B
- Tokyo: How to connect with 13 million city dwellers?
- WeChat or Angry Birds? Variations in perception of time
- Wait Marketing cases in Amsterdam, Paris, and Shanghai Even when
high-speed trains are punctual, city dwellers spend hours waiting in public
transports. Applications like WeChat and games like Angry Birds help keep
them entertained. How can brands, transportations, and cities, together,
implement Wait Marketing strategies in order to better connect with and
serve their urban audience? In this interactive session Prof. Diana Derval,
researcher in physiology and sensory perception, founder of DervalResearch,
and author of the books “Wait Marketing”, and “The Right Sensory Mix”-
AMA-Berry best marketing book award- will explain how to make the most of
our journey in the city.
Contact:
Nobuaki OHMORI
Department of Urban Engineering
The University of Tokyo
TEL: +81-3-5841-6235
E-mail: nobuaki@ut.t.u-tokyo.ac.jp
No.1807 配信日：2013年11月14日
====================================
国際セミナー"Wait Marketing and the City"のご案内
11/25(月)14:00-15:30＠東京大学工学部14号館にて、国際セミナー"Wait Marketing
and the City"を開催致します。
"Wait Marketing"という興味深い書籍の著者Diana Derval先生の講演会です。
http://www.derval-research.com/books/wait-marketing
「待ち時間」という視点から都市と交通を再考する議論ができればと思います。
ご参加頂ける方は、東京大学の大森（nobuaki@ut.t.u-tokyo.ac.jp）までご一報頂け
れば幸いです。
よろしくお願い申し上げます。
----------------------
The 11th International Seminar of Committee of Infrastructure Planning and
Management, JSCE in FY2013
2013年度土木計画学研究委員会 第11回国際セミナー（通算 第89回国際セミナー）
http://www.jsce.or.jp/committee/ip/events/international/finished/201311.shtm
Date & Time: November 25, 2013 (Mon), 14:00-15:30
Venue: Room 144, 2F, Faculty of Engineering Building #14, The University of
Tokyo http://www.u-tokyo.ac.jp/campusmap/cam01_04_15_j.html
http://www.u-tokyo.ac.jp/campusmap/map01_02_j.html
Seminar Title: Wait Marketing and the City
Speaker: Prof. Diana Derval (DervalResearch)
http://www.derval-research.com/en
Abstract:
- Urban transports: Waiting from A to B
- Tokyo: How to connect with 13 million city dwellers?
- WeChat or Angry Birds? Variations in perception of time
- Wait Marketing cases in Amsterdam, Paris, and Shanghai Even when
high-speed trains are punctual, city dwellers spend hours waiting in public
transports. Applications like WeChat and games like Angry Birds help keep
them entertained. How can brands, transportations, and cities, together,
implement Wait Marketing strategies in order to better connect with and
serve their urban audience? In this interactive session Prof. Diana Derval,
researcher in physiology and sensory perception, founder of DervalResearch,
and author of the books “Wait Marketing”, and “The Right Sensory Mix”-
AMA-Berry best marketing book award- will explain how to make the most of
our journey in the city.
Contact:
Nobuaki OHMORI
Department of Urban Engineering
The University of Tokyo
TEL: +81-3-5841-6235
E-mail: nobuaki@ut.t.u-tokyo.ac.jp